Brief 6: outcome review

Brief 6 is my final brief of the year so I had to make it the best I could. Compared to the start of the year and the summative brief I submitted then I feel as if I have improved and become smarter with what I put into my briefs.

I wanted to look at the outcomes I created for this brief as to me they feel the strongest out of all my outcomes I have ever done. In total, I had four outcomes: the perfume, social media, website and guerilla marketing. I chose these four as they represented my brand Esthé the most, due to its representation with the younger market and how I felt the brand would advertise. For me I found that guerilla marketing was the weakest out of all four outcomes due to the fact when drafting my concepts, I still had no idea on that outcome. In the end, it was a good idea, but I still feel I could have pushed it further.

To me, my favourite part of my outcomes that I achieved was the perfume, along with the packaging, logo and stickers on the side of the perfume. To me, this was one of the main focuses through all of my development so I knew I had to make it count. I used solid light colours that represented Esthé, whilst still blending well against the bright yellow of the logo for Labour behind the Label. With the sticker on the side of the perfume, I wanted it to be simplistic whilst still showing the consumer where they purchased from and what will happen to the money. Doing this allowed the brand to be transparent, something I needed to make sure I did throughout. The reason behind this being how Esthé keeps consumers in the loop for what goes on within their factories and production of the clothing bought by them.

Overall, I loved how it turned out in the end and gave a strong sense into what I was hoping that I would achieve when I started. I think if I would have done anything else to improve it would have been to create a campaign as well, something that I see all over the Esthé website.