Picking a brand for brief 6: Adereror

From looking into the brand I saw that this was another brand that cares for the way it looks. I find that with a lot of independent companies they tend to focus on having a certain look to help them appeal and build a consumer base that fits them. Personally, whilst looking through the clothing I didn't feel inspired as the brand felt too distance with the consumers. It was interesting to see this as I couldn't quite work out who the consumer would be. To me they seem to a younger more gender-neutral wearer, leaning more too menswear.

Looking through the different projects I had recollections of different looks by K-pop idols, mainly due to the Korean influences that the brand has. I thought about how the overall aesthetic fits with a music video I saw as well. The video was a darker, structured video with tweed and the ripped fabric added. I did think about how I could link, potentially, the video and the brand together as an idea. A perfume using the Korean "cool dude" aesthetic as the main consumer look.

To me, the brand is interesting because of how it shows itself to the public. It gives this idea seen amongst Balenciaga and Off-White as they show this effortless yet constructed clothing fit for those who love the idea of the 90s. the brand's collaborations even give off the style to show consumers their chosen identity. If I were to choose this brand I would want to look more into the idea for each project and who designs them.